PROJECT DESCRIPTION
PROJECT DESCRIPTION
SokoFund needed four new financial products launched while its core feature was already broken. I redesigned the foundation, built the new products on top of it, and applied the brand consistently across everything in 1-2 months, designed for Africa's workforce including first-time digital banking users
SokoFund needed four new financial products launched while its core feature was already broken. I redesigned the foundation, built the new products on top of it, and applied the brand consistently across everything in 1-2 months, designed for Africa's workforce including first-time digital banking users
Fintech
Fintech
INDUSTRY
INDUSTRY
Product Designer
Product Designer
ROLE
ROLE
Aug, 2025
Aug, 2025
YEAR
YEAR
1-2 Months
1-2 Months
DURATION
DURATION
200+
200+
SCREENS
SCREENS
THE PROBLEM
THE PROBLEM
SokoFund's Ikimina (savings group) feature was broken and eroding trust. Inconsistent UI patterns made the app difficult to navigate. The business needed to launch four new financial products; salary advances, loans, device financing, group contributions while fixing what already existed. The real challenge: how do you expand a product when the foundation is already confusing users, many of whom are factory workers using a smartphone for financial services for the first time
SokoFund's Ikimina (savings group) feature was broken and eroding trust. Inconsistent UI patterns made the app difficult to navigate. The business needed to launch four new financial products; salary advances, loans, device financing, group contributions while fixing what already existed. The real challenge: how do you expand a product when the foundation is already confusing users, many of whom are factory workers using a smartphone for financial services for the first time
KEY DECISIONS
KEY DECISIONS
I fixed the broken Ikimina foundation before touching any new product, applied progressive disclosure to reduce cognitive load for low-literacy users, and treated brand application as a trust mechanism rather than an aesthetic choice the previous version had none
I fixed the broken Ikimina foundation before touching any new product, applied progressive disclosure to reduce cognitive load for low-literacy users, and treated brand application as a trust mechanism rather than an aesthetic choice the previous version had none
SOLUTION
SOLUTION
Rebuilt Ikimina, designed four new financial products on a unified system, and applied SokoFund's brand consistently across all surfaces. Every flow uses progressive disclosure and plain language to reduce friction for users encountering digital financial services for the first time
Rebuilt Ikimina, designed four new financial products on a unified system, and applied SokoFund's brand consistently across all surfaces. Every flow uses progressive disclosure and plain language to reduce friction for users encountering digital financial services for the first time
IMPACT
IMPACT
Four products launched without fragmenting the experience. 200+ screens delivered in 1-2 months. Prototype testing validated the approach before development. Unified interaction model and consistent brand applied across the platform for the first time
Four products launched without fragmenting the experience. 200+ screens delivered in 1-2 months. Prototype testing validated the approach before development. Unified interaction model and consistent brand applied across the platform for the first time
ALL RIGHTS RESERVED
ALL RIGHTS RESERVED
2025
2025